How To Log In To Amazon Seller Central

If you are an Amazon Seller, you can log in to the Amazon Seller Central portal at

The login page will look like this:

  • If you are an Amazon Seller but you haven’t used the portal previously, look for the Register Now button on the bottom of the login page to register for an online account.
  • If you have forgotten your Amazon Seller Central password, you’ll see a “Forgot your password?” link on the login page to get your password re-set.
  • If you still can’t log in, you can contact Amazon Seller customer service via this online form.